I just posted this curation on my blog and wanted to also share it here:
Without a doubt, the most frequent post request I’ve had on this site is a post about link building. I rarely take requests, simply because people rarely know what they really want until you give it to them, but this time things are a little different.
First of all, I have been studying SEO day and night since I was 16 (almost 5 years ago) and I’ve ranked on the first page of Google for some of the most competitive keyphrases in the world. Therefore, I like to think I know quite a bit about the topic and can provide some insights in this space.
For those of you who don’t know why links are important, let me just say that if you want to get traffic from the major search engines, they’re crucial. Links from other sites to your site are basically a ‘vote’ that tell search engines you are trusted and you are a good resource for whatever your content is about.
A large percentage of my income to affiliate sites is from traffic via Google, and the difference between ranking 2nd and ranking 1st can literally be thousands of dollars extra on my bottom line.
SEO is generally divided into two parts: on-site optimisation and off-site optimisation. On-site is changes you make to the actual code of your website to help with rankings. In my guide on WordPress SEO I gave a lot of tips on this that you can also apply to sites that aren’t running the CMS.
Today we’re going to look at the off-site side of things, which is building links.