Companies such as Dropbox, Airbnb and countless others have used growth hacking to rapidly increase their acquisition rate. As a result, it’s no wonder that the term growth hacker has become nearly synonymous with digital marketing success.
In case you’re unfamiliar with the term, Neil Patel makes it clear in his definitive guide:
“A growth hacker is not a replacement for a marketer. A growth hacker is not better than a marketer. A growth hacker is just different than a marketer. To use the most succinct definition from Sean’s post, ‘A growth hacker is a person whose true north is growth.'”
When it comes to marketing automation, entrepreneurs want growth. Why else would you spend hundreds of dollars on software each month? It’s quite a hefty investment for most small-business owners.
That’s why you must ensure you’re getting the most out of your system.