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Enterprises like Sears, Starbucks and Harvard are hiring Chief Digital Officers to help monetize digital content, better connect with customers and drive their businesses forward. But does every company need one?

Jim Green‘s insight:

Today, content marketing is finding its way into large companies.  This, rather lengthy article explains the role of a new C-level executive, a little history, and an analysis of the trends.  


"Gartner last year reported that the number of CDOs is rising steadily, predicting that by 2015, some 25% of companies will have one managing their digital goals, according to analyst Mark P. McDonald."

Given the ease of publishing information today, it is likely that many of the most successful smaller enterprises will also begin to take advantage of information sharing and monetization of existing resources.

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