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With the advent of Facebook’s Edgerank, businesses and organizations are finding that page likes are no longer enough in order to get their message in front of

Jim Green‘s insight:

If you haven’t noticed, use of Facebook pages in major advertising outlets has diminished in the last year or so.  Facebook obviously noticed and has simultaneously added new features for advertisers on their platform and limited the "free" reach with it’s new Edgerank technology.  Here are some considerations for creating ads in this environment.

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