The San Francisco Giants have fully integrated social sharing, particularly via Twitter feeds, into the fabric of their fans’ experience in AT&T Stadium. Complete with a Social Media Cafe, free wifi, and charging stations for mobile devices, they are certainly leveraging social sharing in their marketing efforts, as fans are encouraged to join in the conversation in real-time.
“The ribbon scoreboards on the stadium side constantly pound hashtags and promotions to get fans involved in the online conversation. The Giants on Instagram happened to be a big promo yesterday … There are invites to join them and tag photos in 4-5 different places around the stadium. Even the television broadcasts promote various hashtag conversation streams and encourage fans to share in the experience.”
See on www.socialmediaexplorer.com