Linkedin has 225 million members, 30 million of whom are students or recent graduates, and is available in 15 languages. Jeff Weiner, Linkedin CEO believes this is critical mass, giving recruiters the opportunity to search and find the talent they need. Correspondingly, most of the company’s revenue, over $605 million, comes mostly from it’s Talent Solutions Division. In addition, the Marketing Solutions and Premium Solutions Divisions account for an additional $500 million:
- $605 million revenue – The Talent Solutions Division is based on uploaded resumes of it’s users.
- $285 million revenue – The Marketing Solutions Division, provides for smart phone and tablet applications (30 percent of visitors come from mobile devices).
- $218 million Premium Solutions
– Paid subscriptions from users and employers.
The investment community is still supportive of LinkedIn’s business mode. In particular, Greylock Partners” David Sze, an early investor in Linkedin, believes still is very much behind Linkedin. The following is a Bloomburg update and overview of Linkedin:
It is very likely that Linkedin will continue to innovate and remain as the leader in their niche. Therefore, spending time and resources on a Linkedin marketing plan and strategy is likely to pay off in both the near term and into the foreseeable future. For more ideas, please visit see our marketing blog